Written by: Jessica Marston, CCK Communications Specialist
It is easy to get caught up in the latest technology craze and want the latest and greatest technology available.
In the case of churches, simply buying the technology isn’t enough. A strategy for how it will be used, by whom, and for what purpose is also needed so that they can be effective with their message and efficient with their resources.
New technology that allows your church to connect with your community and share Christ’s message is all well and good but think it through. Develop a plan. Set some SMART Goals. You can do far more damage to your own church’s mission by jumping into the purchase of new technology without a strategy to go with it.
Five Tech Strategy questions you should ask yourself before you buy:
- What is the purpose for buying this tool?
- What is the best most efficient use of this tool?
- How can we maximize our investment?
- What is the expected life span of this tool, and are there other options available?
- What is the desire effect of this tool on our ministry, and how will we know when we achieve it?
In conclusion, be creative. Be spontaneous. Try new things. Always remember that tools are wonderful but are just tools until you have a strategy to use them.