Archive for church communication

Social Media: Connecting the Generations

Dive into the world of social media at the “Art of Communication” Social Media Workshop on Tuesday, May 1, at Woodridge Christian Church, Wichita.  This is the final workshop in the 2018 Art of Communication Series.

“Art of Communication” Photography — Tuesday, April 3, 9am—noon
“Art of Communication” Branding — Tuesday, April 10, 9am—noon
“Art of Communication” Website — Tuesday, April 17, 9am—noon
“Art of Communication” Digital Newsletters Workshop — Tuesday, April 24

Workshops include instruction and hands-on practice with the techniques and strategies; no fancy programs or other training needed.

While focusing on Facebook and Twitter applications, learn about several of the top platforms, their uses, and the audience they relate to. Explore how to connect to a variety of audiences on social media and which ones are right for your church communication ministry.

The workshop is for everyone interested in church communication ministry, not just office staff. Anyone may attend, regardless of skill level. Those who attended last year will find some helpful review and new material.

New in 2018!  Join the discussion from your home or office, no matter where you are. Each workshop presentation will be streamed live. After registration is confirmed, video participants will receive instructions on how to log in to the live video stream. Video recording will be available; registration is required to access the recordings.

Each workshop in the series is $25 per person.
SAVE! Register for all five workshops by Tuesday, March 20, and pay $100 per person.
SAVE MORE! Register three or more from the same church for all five workshops by Tuesday, March 20, and pay $90 per person.

Register and pay online below or download the registration form and mail with payment to Topeka regional office.  Make all checks out to Christian Church in Kansas.

The Church Newsletter Goes Digital

Revolutionize your church newsletter for the digital world at the “Art of Communication” Digital Newsletter Workshop on Tuesday, April 24, at Woodridge Christian Church, Wichita. This is the fourth of five in the 2018 Art of Communication Series.

“Art of Communication” Photography — Tuesday, April 3, 9am—noon
“Art of Communication” Branding — Tuesday, April 10, 9am—noon
“Art of Communication” Website — Tuesday, April 17, 9am—noon

Workshops include instruction and hands-on practice with the techniques and strategies; no fancy programs or other training needed. Explore design techniques and writing styles that will capture readers’ attention. Learn to create a newsletter people will read and want to share.

The workshop is for everyone interested in church communication ministry, not just office staff. Anyone may attend, regardless of skill level. Those who attended last year will find some helpful review and new material.

New in 2018!  Join the discussion from your home or office, no matter where you are. Each workshop presentation will be streamed live. After registration is confirmed, video participants will receive instructions on how to log in to the live video stream. Video recording will be available; registration is required to access the recordings.

Each workshop in the series is $25 per person.
SAVE! Register for all five workshops by Tuesday, March 20, and pay $100 per person.
SAVE MORE! Register three or more from the same church for all five workshops by Tuesday, March 20, and pay $90 per person.

Register and pay online below or download the registration form and mail with payment to Topeka regional office.  Make all checks out to Christian Church in Kansas.

Websites: Gateway to the World

What does your church’s digital front door look like? What does it say about your church?

Learn more at the “Art of Communication” Websites Workshop on Tuesday, April 17, at Woodridge Christian Church, Wichita.  This is the third of five workshops in the 2018 Art of Communication Series.

“Art of Communication” Photography — Tuesday, April 3, 9am—noon
“Art of Communication” Branding — Tuesday, April 10, 9am—noon

Workshops include instruction and hands-on practice with the techniques and strategies; no fancy programs or other training needed.

Websites serve as your church’s front door in the internet world and the central hub for church communication. Explore how to create a welcoming digital front door for your church and connect with potential visitors prior to their first church visit.

The workshop is for everyone interested in church communication ministry, not just office staff. Anyone may attend, regardless of skill level. Those who attended last year will find some helpful review and new material.

New in 2018!  Join the discussion from your home or office, no matter where you are. Each workshop presentation will be streamed live. After registration is confirmed, video participants will receive instructions on how to log in to the live video stream. Video recording will be available; registration is required to access the recordings.

Each workshop in the series is $25 per person.
SAVE! Register for all five workshops by Tuesday, March 20, and pay $100 per person.
SAVE MORE! Register three or more from the same church for all five workshops by Tuesday, March 20, and pay $90 per person.

Register and pay online below or download the registration form and mail with payment to Topeka regional office.  Make all checks out to Christian Church in Kansas.

Branding: Your Church’s Public Image

Every church has a reputation. What do your image and reputation say about you? 

Learn how at the “Art of Communication” Branding Workshop on Tuesday, April 10, at Woodridge Christian Church, Wichita.  This is the second of five workshops in the 2018 Art of Communication Series.

“Art of Communication” Photography — Tuesday, April 3, 9am—noon

Workshops include instruction and hands-on practice with the techniques and strategies; no fancy programs or other training needed. Explore how to intentionally bring unity, purpose, and consistency to how you communicate your church mission and vision. Learn how to build relationships through communication tools that is positive, memorable, and visually represents who you are as a church.

The workshop is for everyone interested in church communication ministry, not just office staff. Anyone may attend, regardless of skill level. Those who attended last year will find some helpful review and new material.

New in 2018!  Join the discussion from your home or office, no matter where you are. Each workshop presentation will be streamed live. After registration is confirmed, video participants will receive instructions on how to log in to the live video stream. Video recording will be available; registration is required to access the recordings.

Each workshop in the series is $25 per person.
SAVE! Register for all five workshops by Tuesday, March 20, and pay $100 per person.
SAVE MORE! Register three or more from the same church for all five workshops by Tuesday, March 20, and pay $90 per person.

Register and pay online below or download the registration form and mail with payment to Topeka regional office.  Make all checks out to Christian Church in Kansas.

The Art of Communication

Mark your calendars and make plans to attend “The Art of Communication” Church Communication Workshops. The workshops will be Tuesdays in April 2018 from 9 a.m. to noon at Woodridge Christian Church, Wichita.

Each workshop will include a 90-minute classroom instructional time followed by a hands-on application of the presented tools and strategies.  These workshops are not just for church office staff. Anyone interested in church communication ministry, regardless of skill level, may attend.

New in 2018!

Join the discussion from the comfort of your home or office.  Each workshop presentation will be streamed live to provide participants from across the regions the opportunity join the discussion. After registration is confirmed, video participants will receive instructions on how to log into the live video stream.  

Presenter:

Jessica Marston, the Communications Specialist for the Christian Church in Kansas, currently maintains the regional website and prepares regional communications including The Kansas Messenger, the emailed Kansas Mini-Messenger, and the region’s social media presence. 

Workshops:

  • Your Church Story in Photographs
     If a picture is worth a thousand words … Learn how to take, edit, select, and publish pictures that tell the story of your church ministry. 
  • Branding: Your Church’s Public Image
    What does your image and reputation say about you?  Explore how to intentionally bring unity, purpose, and consistency to how you communicate your church mission and vision.
  • Websites: The Gateway to the World
    Websites serve as your church’s front door in the internet world and the central hub for church communication.  What does your church’s digital front door look like and what does it say about who you are as a church?
  • The Church Newsletter Goes Digital
    Revolutionize your church newsletter for the digital world.  No fancy programs or training needed.  Learn to create a newsletter people will read and want to share.
  • Social Media: Connecting the Generations
    Take a dive into social media platforms and how to connect to a variety of audiences.  While focusing on Facebook applications, learn about several of the top platforms, their uses, and the audience they relate to.

Costs:

  • $25 per person per workshop
  • $100 per person for all 5 workshops*
  • $90 per person for all 5 workshops when 3 or more from the same church attend*

*Must register and pay 2 weeks before the first workshop.

**Minimum # of paid registrations: 6

Register and pay online below or download the registration form and mail with payment to Topeka regional office.  Make all checks out to Christian Church in Kansas.

Church Branding

Branding is the visual representation of your church’s identity. When branding is focused enough, it becomes a character of its own. McDonalds’ golden arches are a prime example of this. 

If you do not have laser-focused church branding, your church will not have a familiar face like McDonald’s. If your church branding isn’t locked down, you’ll do what most churches do: create an array of different designs and publications that, together, say nothing about you.

Many churches and church leaders get bored with the same messaging and similar graphic design. About the time you feel as though you are getting bored with it is the time you need to recommit to it, because people might be starting to get it. 

Unity in your branding communicates unity in your church. Purpose in your branding communicates purpose in your church. Consistency in your branding communicates consistency in your church.

Branding does not have to complicated, and it does not have to intimidate you.

THE 3 BASIC ELEMENTS OF CHURCH BRANDING

  1. COLOR: The first basic element of church branding is establishing your church’s color scheme. Choose one color that will be your main emphasis. For McDonald’s it is red. For the accent colors, choose colors that are different from your main color. Choose colors that are brighter and bolder — ones that stands out. Use these accent colors when you need to direct people’s eyes to something important, like an event time or an important headline.
  2. LOGOS: Once you have your colors, you can start developing your logos. You should have a couple of variations of your main logo. In McDonalds’ case, sometimes they use the golden arches by themselves, and sometimes they use them in conjunction with the full McDonalds name.
  3. FONTS: The final basic element of church branding consists of fonts. You do not have to go crazy on this and buy an expensive font family. Fonts are a great way to express your personality. If you’re a younger church, you might use some of the trendier fonts. But don’t feel like you have to. Whatever you choose, just remember to stay consistent – that is the key.

 

 

Adapted from Brady Shearer’s article “The 3 Basic Elements of Church Branding”